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TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2018, Volume : 7, Issue : 2
First page : ( 51) Last page : ( 61)
Online ISSN : 2279-0667.

An analysis of share price movement of the selected companies

kokila S.1, Dr. Kanniammal K.2

1Research Scholar, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, India. Email id: kokilasiva2694@gmail.com

2Professor, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, India. Email id: kanniammalsiva1411@gmail.com

Online published on 23 March, 2018.

Abstract

In India most of the industries requires huge amount of investment and funds are raised through issue of shares. An investor is satisfied with the reasonable return from investment in shares. The capital market is a market which deals in long-term loans. It supplies industry with fixed and working capital and finances medium-term and long-term borrowings of the Central, State and Local Governments. The capital market deals in ordinary stock, shares and debentures of corporations and bonds and securities of governments. The capital market plays an important role in mobilising savings and channelize them into productive investments for the development of commerce and industry. A better understanding of the stock market trend will facilitate the investors to invest in profitable investment. This paper analyse the share price movements of selected companies. The main objective of this study is to analyse a share price movements of selected stocks of selected companies. These companies are namely, Tata Consultancy Services (TCS), Reliance Industries, HDFC Bank and India Tobacco Company (ITC). This in turn would help investors to identify the current trend and risks associated with in the market. This study is purely based on secondary data available on Bombay Stock Exchange (BSE) website. The period of study was five years from April 2011 to March 2016. For the purpose of analysis, tools and techniques like Mean, Standard Deviation, Coefficient of Variation, were used. The analysis reveals that there is a possibility of getting benefits by investing in the shares of selected companies and more in Tata Consultancy Services. An investor can succeed in his investment only when he is able to select the right shares. The investors should keenly watch and analyse the situations like market price, economy, company progress, returns and the risk involved in the investment.

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Keywords

Stock Market, Share Price, Technical Analysis, Investment Decision, Returns.

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