TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year 2018, Volume-7, Issue-2 (February)
Online ISSN : 2279-0667

Table of contents

Creation of a valid talent management system: A challenge for HRD practices
Dr Namita Rath, Sujata Rath

Analyzing the impact of tv advertisements on buying behavior of cosmetics in Nagpur City
Dr. Nirzar Kulkarni, Dr. Vandana Rao

A study on green marketing practices in 5 star category hotels of New Delhi
Ms. Suchismita Roy, Dr. Amit Kumar

Green marketing: A systematic literature review using text mining
Kasinathan Karmugilan, B Rajeswari, Murugaiyan Pachayappan

An analysis of share price movement of the selected companies
S. kokila, Dr. K. Kanniammal

Implementation of agile project management for improving productivity
K.V.V.S. Kumar Varma, Dr. P. V. V. Satyanarayana, Dr. P. Vijaya Kumar

An exploratory study on efficiency of different supply chains in marketing of vegetables
Dr. Veerendra Kumar M. Narasalagi, Dr. K Shivashankar

An empirical study on the purchase intentions of consumers regarding green products in Delhi
Prachi Trivedi, Dr. Meghna Sharma

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