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TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year 2018, Volume-7, Issue-3 (March)
Online ISSN : 2279-0667

Table of contents

Challenges and opportunities for street vendors in Digital Economy
S. Uma Parvathy

An overview of performance of small scale enterprises in marketing functional area in India
S. Aswini Priya, Dr. Ch. Vinoda Rao, Dr. Pulidindi Venugopal, Mohammed Irfan

Sentiment analysis on mobile service provider's black out and customers’ perception towards mobile number portability
R Rajendran, Dinesh Madhavan Nair, B Nataraj

An overview of structure of small scale enterprises in India
Dr. Pulidindi Venugopal, Dr. Ch. Vinoda Rao, Mohammed Irfan, S. Aswini Priya

A Study on consumer attitude towards the products sold through network marketing
Dr. D.S. Chaubey, VK Tangari

Marketing problems of dairy farmers with reference to distribution channels and pricing aspects
Dr. Shaik Anwar Basha, Dr. G. Naga Raju, Dr. Zia Ur Rehman

Cultural influence on consumer Behavior: A review
Youba Minta, Loissi Kalakodio

Consumer buying behavior towards durable products with special reference washing machine
Mr Smurti Ranjan Das, Prof Devi Prasad Misra, Dr Artta Bandhu Jena

Relating store image attributes, self image and customer satisfaction using sor model for retail management-conceptual
Dr. R. Maheswari, K. Balaji

An analytical study on marketing of cosmetics marketing in Vidharbha
Smita Harish Katkar

Women empowerment in India: Issues and challenges
Dr. Sangappa. V. Mamanshetty

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