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TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2019, Volume : 8, Issue : 5
First page : ( 50) Last page : ( 57)
Online ISSN : 2279-0667.
Article DOI : 10.5958/2279-0667.2019.00020.8

Study on future of M-Commerce: With refrence to banking sector-SBI

Abidi Mahvish1, Dr. Ugrasen2

1MBA, Centre of Management Studies, Madan Mohan Malaviya University of Technology, Gorakhpur, U.P, India, Email id: mahvishabidi7@gmail.com

2Assistant Professor, Centre of Management Studies, Madan Mohan Malaviya University of Technology, Gorakhpur, U.P, India, Email id: ugrasen007@gmail.com

Online published on 13 June, 2019.

Abstract

Mobile commerce researches has become the most attractive interests of current research scholars, this begins to be the most popular interest when mobiles and portable devices became an extensive and effective means of communication and other business transactions & practices. In the current era, It is observed that all the transactions are being done by mostly through ecommerce and m-commerce. Considering the excessive use of mobile phones and portable devices, which is not only the means of communication and business needs but it also fulfills the financial needs of family. This paper provides the glimpses of future of M-Commerce services in India through banking sector also discussing the future growth segment in India's M-Commerce referring banking sector. It will also finds various factors that will help in maintaining growth of Indian M-Commerce services. In this paper we will find rapid growth of M-Commerce services in coming years in emerging market of India through banking sector.

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Keywords

M-Commerce, M-Payment, Mobile Devices, Banking Services.

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