Employee engagement on organization commitment in educational technologicalfirms Dr. Goyal Varsha1, Sharma Shweta2 1Assistant Professor, Amity School of Business, Amity University, Uttar Pradesh 2MBA Post Graduate, Amity School of Business, Amity University, Uttar Pradesh Online published on 30 May, 2021. Abstract The Edu tech sector has risen to new heights due to the rapid adoption and penetration brought on by the lockdown and the impact of the pandemic. The growth has been huge, the industry suffers from challenges such as scaling up sustainably and retaining manpower. The countrywide lockdown due to the pandemic wreaked havoc across sectors and industries in the Indian market, the shutting down of schools and colleges has lead the emergence of many Edu tech products and services and a rise in adoption. The tech companies across the globe are not just innovating their products and services, but also the way the organization functions. Engagement and commitment of the employees aligned with company's goals, leaders of the organization play an important role to the company's success and to internal communication channels. The Education Technological Industry is composed of establishments that provide online instruction and training on a wide variety of subjects. Education is one area in India where parents are willing to spend money to equip their children with the right tools for better outcomes So to improve quality education and its reach in India more initiatives by government has been taken to enroll students in higher education allowing private firms as an online higher education platform such as Upgrad, Byjus etc. So for Private Edu tech firms it is important to engage employee at all levels to maintain and increase their organizational commitment. Engagement is really important, and more important is the targeted engagement of the right profile. For instance, you can't spam students to pay the fee, you need to know how to reach the parents effectively for that. One way to do that could be showcasing how well the child is doing on the platform and the areas he could do better, to show them why they need to continue with the platform, ” To help its clients with better engagement and penetration strategies, one of the edutech firm has divided its solutions into three broad categories, namely, pre & K-12 learning, online certification, and test preparation. With this specific approach, the start-up claims to have helped the edutech industry engage over 15 million learners daily, increase course completion by 27%, reactivate dormant learners by 23% and witness and uplift in paid subscriptions by 133%. The main objective of this research paper is to assess the current level of employee engagement as well as organizational commitment in an educational technological firms. And to know what is the relationship between these two and what is the impact of employee engagement on organizational commitment in an educational technological firm. To achieve these objectives, the data was collected using an online structured questionnaire from 173 employees of an educational technological firm in Noida and Delhi. The gathered date has been analyzed using SPSS software. The findings indicate that employee engagement has a moderate positive relation with organizational commitment, educational technological firm has moderate level of Organizational Commitment as mean came out to be 33.76 also has moderate level of employee engagement as mean came out to be 32.63. These findings provide recommendations for management in an educational technological firm to make their employees more aware about the term employeeengagement as well as organizational commitment by adopting effective human resource practices that could ultimately lead to increase in performance and organizationcompetitiveness. Top Key Words Education Technological Industry, Organizational Commitment, Employee Engagement, Pandemic. Top |