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ZENITH International Journal of Business Economics & Management Research
Year : 2012, Volume : 2, Issue : 5
First page : ( 1) Last page : ( 11)
Online ISSN : 2249-8826.

Designing a decision-maker expert system for evaluating the business potential of proposed plots to Mehr Imam Reza Fund

Hosseini Seyed Mehdi*, Baiee Mansoor Jafar Gholizadeh**

*Assistant Professor, Department of Management, Islamic Azad University, Firouzkoh, I.R. Iran.

**Master of Management, Islamic Azad University, Firouzkoh, I.R.Iran.

Abstract

Evaluation of business potential of plots is a technical and expert task, and a plot’s justifiability could not be judged from every aspect without studying each aspect and without considering the hidden costs and cost of missed opportunities. The application of tools by which the novel approach of plots potential evaluation could become functional is expert systems. The expert systems present powerful and flexible tools in order to solve various problems which are solved through traditional and common methods.

The main objective of this research is to identify the potential evaluation criteria of the plots proposed to Mehr Imam Reza Fund. In fact, this research pursues the question that what is the best method to evaluate the proposed plots to Mehr Imam Reza Fund. This paper is important from this perspective that by identifying and ranking these criteria in Mehr Imam Reza Fund, determining proper policies in order to improve the evaluation of entrepreneurship plots could be guided. Therefore, it was tried to create a proper basic framework, based on previous research, to carry out this experiment. In this research, the previous studies were utilized in order to study the entrepreneurship activities. Then, the research framework was extracted based on information obtained from case study and carried out interviews. Finally, analyzing the obtained results, it was signified that the potential evaluation criteria of proposed plots are divided into three categories, legal, technical, and market. 5 indices in legal criterion, 14 indices in technical criterion, and 9 indices in market criterion were extracted from interviews and literature reviews. During the research’s quantitative stage, the statistical population was consisted of the managers and employees of the Mehr Imam Reza Fund, and the sampling was performed through the simple random sampling method. The questionnaires were the data collection tool for this stage and the research’s validity in this stage was tested by experts in the qualitative stage. The approved questionnaires’ reliability was 0.92 based on the Cronbach’s alpha. In this stage, for data analysis, the averages test, and for approving and ranking the criteria, the Friedman test was performed.

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Keywords

Decision-maker expert System, Evaluating the Potential of the Proposed Plots, Mehr Imam Reza Fund.

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