ZENITH International Journal of Business Economics & Management Research
Year : 2013, Volume : 3, Issue : 10
First page : ( 169) Last page : ( 181)
Online ISSN : 2249-8826.

Operations of co-operative marketing and processing society in Karnataka

Dr. Naik D. Seetha

Faculty, Department of Management Studies, University of Mysore, Manasagangothri, Mysore, Karnataka

Online published on 7 April, 2014.

Abstract

This paper focuses on operations, aims and objectives of co-operative marketing society, Administrative activities, Duties, Powers and responsibilities and membership categories. The paper is analyzing marketing mix. The strategic operations process, quality control, inputs to growers. This paper also explore on present system of marketing of horticultural products in state and logistics of the society.

Top

Keywords

Horticultural Products, Logistics, Marketing Mix, strategic Operations.

Top