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ZENITH International Journal of Business Economics & Management Research
Year 2014, Volume-4, Issue-1 (January)
Online ISSN : 2249-8826

Table of contents

Cross country analysis of differentials in growth rate of income
Dr Gurinder Jit Singh Bhullar

India's employment trends since nineties
Dr. Preeti Singh

Performance of the Yirgacheffe coffee farmers cooperative union (YCFCU) of Ethiopia in export trade -A case study
Prof S. Nakkiran, Getachew Gobbena

Consumer attitude towards guerrilla marketing strategy with special referance to Coimbatore city - an analytical study
D. Kokila

Study on welfare measures for employees in a manufacturing company
Ajith Sundaram

Determinants of farm productivity in organic and inorganic farming system
S. Padma Annakamu, Dr. M. Manonmani

SHG-banking linkage programme is a tool for socio-economic empowerment of women: An empirical analysis
Dr. Kasamsetty Sailatha, Dr. S. Venkatesh

E-Commerce: Challenges And Opportunities For Developing Countries
Ms. Hemlata Goswami, Ms. Sumit Narwal

New product concept development of shampoo with 5 Ps of marketing mix
Khawaja Mubeenur Rahman, Dr. Roshan Kazi

Participative management & organizational commitment -A case study on jute mills in West Bengal
Dr Yogesh Maheswari

A study on the effect of marketing strategies on performance in paper industry
Dr. M. Thiagarajan, C. Prabu, J. Ramesh

Relationship between EVA and MVA: An empirical analysis of Indian pharmaceutical industry
Dr. Varsha Virani

Investment inflows to foster economic development
Hemalatha Ramakrishanan

Delay in construction projects
Dr. M. J. Kolhatkar, Er. Amit Bijon Dutta

Green marketing – A new marketing mantra
Dr. Sanjay R. Ajmeri

Financial performance evaluation of telecommunication companies-A comparative study of the selected companies in India
H S Kokila

Growth and structure of small scale industries in Kurnool district, A.P., India
J. Sreenivasulu

Analysis of growth of imports of automobile industry in India
Jimmy Corton Gaddam

Rural marketing in India: Opportunities and challenges
Dr. Ranjana Sharma

Factors affecting repurchase intention of customer in tourism industry
Mrs. Veto Datta, Professor Dr. S. Vasantha

A comparative study of profitability in Indian banking industry
T. A. Jayachitra, Dr. K.T. Geetha

Corporate sustainability in the structural changes -A constructivist grounded theory research
D. Sreemathi

A study of consumer behaviour of private labels in organised retail in Faridabad
Dr. Sanjay Vashistha, Dr. Shilpa Goel, Prof. Vinay Jha

Economics of aging and health care: A study on Vappankulam village in Sivagangai district
S. Chandraleka, C. Renuka

International management: motivation & leadership
Dr. Abhishek Gupta

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