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ZENITH International Journal of Business Economics & Management Research
Year : 2017, Volume : 7, Issue : 10
First page : ( 89) Last page : ( 96)
Online ISSN : 2249-8826.

HRM Practices and Employee Commitment

Dr. Bhat Irshad Ahmad*, Prof. Bharel Shailendra Kumar**, Bhat Javid Ahmad***

*Research Scholar, School of Studies in Commerce, Vikram University, Ujjain (M.P)

**Professor and Head, Deptt. of Commerce, Govt. Kalidas Womens College, Ujjain (M.P)

***Research Scholar, Department of Commerce, Kashmir University, Hazratbul, Srinagar

Online published on 14 December, 2017.

Abstract

The enormous transformation processes that take place in the social, political and economic areas drive the need for organizations to become more responsive to the rapid development of the global strategies and the local operational levels. Research in the field of strategic management suggests that firms obtain sustainable competitive advantages by implementing strategies that exploit their internal strengths, while neutralizing external threats and avoiding internal weaknesses. Recent work has tended to focus primarily on analyzing a firm's opportunities and threats within its competitive environment. The human resource of an organization offer the potential synergy for sustained competitive advantage, when properly deployed, maintained and utilized. Human resources, their knowledge, skills and competencies as well as synergy among them, become the most valuable asset, the new source of wealth, and the key ingredient of competitive advantage. This study believes that, an intensive involvement of HRM practices is a probable approach for increasing employee commitment and firm performance in competitive markets with certainty. Data were generated by means of questionnaires to 500 employees of Banking Sector in North Kashmir. Responses from the survey were statistically analyzed using descriptive statistics with the help of SPSS. The results of the study indicate a statistically significant relationship between HRM practices and Employee commitment as well as reveals organizational strengths and areas for improvement. The implications of this study include the need for various banks to demonstrate high level of commitment to employees for performance enhancement.

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Keywords

HRM, Commitment, Management, Performance, Turnover.

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