ZENITH International Journal of Business Economics & Management Research
Year : 2018, Volume : 8, Issue : 3
First page : ( 60) Last page : ( 64)
Online ISSN : 2249-8826.

Economic analysis of two enterprises with reference to marketing and total quality management (TQM) Implementation: A Study

Hajoary Deepak

Research Scholar Bodoland University District Kokrajhar, Assam, India

Online published on 2 May, 2018.

Abstract

The study is an attempt made by two companies based on marketing and total quality management. The current study also identifies the various outcomes of two enterprises. In the modern business scenario, there are abundant products and services that are offered to customers, but it is a quality and marketing which decides the market position. So for any organizations, marketing and quality management is a key concept and vital for the growth of the industry. The observation for two enterprises is cited in the paper

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