Consumers’ Purchase Decision on Eco-Friendly products in Coimbatore-Factors Determining Dr. Babu Ramesh1, Mr. Shankar R2, Dr. Amirtharaj E. Nixon3 1Assistant Professor in Commerce and Business Administration, Srm University, Chennai 2Assistant Professor in Commerce, Dr. Sns Rajalakshmi College of Arts and Science, Coimbatore 3Assistant Professor in Commerce and Business Administration, Srm University, Chennai Online published on 2 May, 2018. Abstract The environmental conditions have changed dramatically by the beginning of 21st century. The overall state of the global environment continues to worsen and has emerged as one of the major challenges for states in the current era. Nonetheless, we the human beings in our desire to make our lifestyle better have caused serious threats to the survival of much of biodiversity. The increasing numbers of consumers who prefer and are willing to buy these products are subjected to the buying process. Consumers have different buying attitude and factors influencing the purchase of eco-friendly products in Coimbatore district. Hence, this paper investigates the various factors that influence the consumers’ purchasing decision on eco-friendly products. Top Keywords Environmental Conditions, Eco-friendly Products Attitude and Purchasing Decision. Top |