Customer perception of servicestandard at State Bank of India Purohit Harsh1, Rawat Nitesh2 1Professor & Dean, FMS-WISDOM Banasthali Vidyapith, Rajasthan, India 2Research Scholar, FMS-WISDOM Banasthali Vidyapith, Rajasthan, India Online published on 27 May, 2021. Abstract Purpose: This systematic research was conducted to investigate and understand the various elements responsible for customer assessment of services at SBI. The purpose of the paper was to understand customer opinion of the level of operation of SBI as and to study the key reasons responsible for their satisfaction. Design/Methodology: Extensive research of the available information as well as to cover maximum information for being relevant. Findings: The paper find out that customer is completely satisfied with the services and operations of SBI. They are also content with financial instruments and are happy with its working hours. Research Limitations and implications: Though several studies have been carried out in this field, but the scope of study is confined to secondary sources, data and reports available online. Extensive survey could have added further knowledge to the study. Originality Value: There is huge scope in understanding customer perception of the services offered by SBI, which can be used in future for developing improved financial products and services to attract more customer base. Top Keywords SBI, Service quality, Customer Perception, Satisfaction, Banking. Top |