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ZENITH International Journal of Multidisciplinary Research
Year : 2013, Volume : 3, Issue : 1
First page : ( 353) Last page : ( 369)
Online ISSN : 2231-5780.

Incorporating social approach in CSR: A case study of Tata Consultancy Services

Dr. James Leena

Associate Professor, Christ University, Bangalore

Online published on 20 June, 2013.

Abstract

This paper studies the social sustainability initiatives of Tata consultancy services. For the purpose of studying the sustainability practices of the company interview and secondary data sources (annual report, sustainability report and website etc.) were analysed. Based on the collected data an attempt is made to present the sustainability initiatives and progress of TCS.

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Keywords

microfinance, loan repayment performance, loan diversion, loan rationing, impact, creditworthy.

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