Consumer satisfaction towards Bisleri packaged drinking water, Avadi, Chennai - a study Kanisha K.S. Adlin*, Princy J.*, Subramani A.K.** *I Year M.B.A, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamilnadu, India **Assistant Professor, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamilnadu, India Online published on 25 June, 2015. Abstract Consumer satisfaction is the most important term for any company to survive in this competitive world, the degree of satisfaction provided by the goods or services of a company as measured by the number of repeat consumers. The main objective of the study is to find out the consumer satisfaction towards Bisleri packaged drinking water and to assess the association between demographic variables and consumer satisfaction towards Bisleri. Descriptive research is followed in this research. The universe of the population includes the respondents who are the consumers of Bisleri in Avadi. The samples (i.e. sample size 50) were selected among the consumers of Bisleri in Avadi. The major findings of the study are, the respondents are lesssatisfied with the availability with the mean value of 3.64 but more satisfied with its price, quality, label information etc. with the mean value ranging from 4 to 5. From the research, it is concluded that the demographic variables such as age group, gender and occupation are having no impact on the factors of consumer satisfaction. It is found that there is overall satisfaction and loyalty of the consumer towards Bisleri water is also good. Top Keywords Bisleri, Consumer loyalty, Consumer satisfaction, mineral water, packaged drinking water. Top |