Customer satisfaction towards apollo pharmacy, ambattur, chennai Pavithira S.*, Subathira R.*, Subramani A.K.** *I Year M.B.A, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamilnadu, India **Assistant Professor, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamilnadu, India Online published on 25 June, 2015. Abstract Customer satisfaction is the degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers. The main objective of the study is to find out the customer satisfaction and loyalty towards Apollo pharmacy store. Descriptive research is followed in this research. The universe of the population includes the respondents who are the customers of Apollo Pharmacy, residing at Ambattur, Chennai. The samples (i.e. 50 customers) were selected among the customers of Apollo Pharmacy, located at Ambattur for this research. The major findings of the study are most (90%) of the respondents are willing to recommend Apollo pharmacy to their friends and relatives and the implications of the study is Apollo pharmacy may try to keep all types of medicines and all brands as per the requirement of local people in that locality. From the research, it is concluded that the demographic variables such as age group, gender and occupation are having less impact on the factors of customer satisfaction. The research outcome also indicates that, most of the customers were satisfied towards Apollo pharmacy with respect to the chosen factors. Top Keywords Apollo pharmacy, Customer loyalty, Customer satisfaction, Retail medical store. Top |