Consumer perception towards online grocery stores, Chennai Sathiyaraj S.*, Kumar A. Santhosh*, Subramani A.K.** *I Year M.B.A, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamil Nadu, India **Assistant Professor, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamil Nadu, India Online published on 25 June, 2015. Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian consumers’ buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The main objective of the study is to determine the customer perception towards online grocery shopping in Chennai. The sources of data used in this project report are both primary and secondary data. Descriptive research type is used for this research. Primary data consists of original information gathered from sample size of 200 respondents residing in Chennai, Tamil Nadu through Google forms, which is posted in social networking sites. Survey method is used to collect the primary data. The major findings of the study are 29% of respondents quoted the reason for choosing the online shopping is to purchase unique and special articles, and they want to find the best price of the product. The outcome of the research paper also revealed that the demographic variables, such as gender, age group don't have influence of the factors of customer satisfaction. Top Keywords Buyer behaviour, Consumer perception, Online grocery Shopping, Online shopping. Top |