Jammu and Kashmir Tourism Industry-Sustainable economic growth and its management Malla Mohd Rafi1, Dr Bhat Irshad Ahmad2,*, Dr Sharma Laxmi Narayan3 1Designation: Research Scholar, School of studies in commerce, Vikram University, Ujjain (M.P) 2Designation: Research Scholar, School of Studies in Commerce, Vikram University, Ujjain (M.P.) 3Designation: Professor of Commerce, Govt. Degree College, Neemuch (M.P) *irshadbhatsmailbox@rediffmail.com
Online published on 2 April, 2019. Abstract The tourism sector of Jammu and Kashmir generates more than Rs.300crore revenue and provides employment to about 5 lakh people. Tourism industry has positive externalities and has desirable impact on economic growth of Jammu and Kashmir due to its spillover effects. The tourism industry in Jammu & Kashmir has been the prominent sector of economy of the state and has rendered maximum contribution towards State Gross Domestic Product (SGDP). After agriculture/horticulture, it is tourism industry which share maximum contribution in terms of generation of employment and promotion of handicraft industry. Importance of tourism in Jammu & Kashmir economy is known for decades now and its role in economic development has been an area of great interest from policy perspective. Jammu & Kashmir possesses many valuable tourist resources and attractions, which could be important vehicle for reducing poverty and helping in the socio-economic development of various people associated with tourism. The state government has launched various projects for the development of tourism sector in the state. The opportunities in pilgrimage tourism, adventure tourism and medical tourism can be decisive to the generation of new options of employment generation and economic engagement. This study will focus on the sustainable economic growth and management of J&K tourism by examining the parameters such as employment generation, development of infrastructure, transformation of peace and State Gross Domestic Product (SGDP). The outcomes of present study will be using assessment tools and performing analysis along with development of policy framework for promotion of tourism related activities in the state. Similarly performing gap analysis of existing infrastructure and required for catering larger inflow of loving tourists in the state. This study will also undertake identification of bottlenecks in implementation of tourism policy in the state and policy intervention required to mitigate same and on the same lines developing platform for creating unique brand equity for tourism in Jammu & Kashmir State. Top Keywords GSDP, Handicraft industry, Infrastructure, Economic engagement, Transformation of peace, Sustainable Development, Policy intervention. Top |