A study on marketing plan of action and cognizance about organic food products with special refrence to Coimbatore City Mrs. Kowsalya S.1, Ms. Nanddhini R.M.2 1Assistant Professor, Department of Commerce, Sri Krishna College of Arts and Science, Coimbatore, Tamilnadu, India. Email Id: kousi.s@gmail.com 2M. Phil Research Scholar, Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India. Email Id: skasc2011cab.nanddhini@gmail.com Online published on 2 April, 2019. Abstract Natural and Organic Food segment is the most trending food segments in the country. In recent times, with the change in lifestyle and food habits in the urban population of the country, this segment is set to move as major segment in the economy. The Indian domestic Organic food market alone is growing at rate of 30 percent and is presently estimated to be at INR 1000 Crore. With the growing awareness of natural and organic farming practices and the various health benefits availing from them, the buying patterns of consumers are moving towards natural and organic foods. This study entitles, “A study on marketing Plan of Action and Cognizance about Organic food products with special reference to Coimbatore city”is aimed at investigating the factors affecting the Natural and Organic food market in Coimbatore city. The study has been carried out to find the objectives like awareness level of Organic food products, factors affecting the purchase decision of consumers for Organic food products, consumer perception about organic foods, the number of distribution channels for sales of Organic foods and the factors affecting retailers for sales of Organic food products are studied. Top Keywords Organic food products, consumer's perception, awareness level, purchase decision. Top |