Consumer perception towards e-commerce in India Kumar Amit Student of M. Com 4th Semester, S.G.G.S. College, Sector 26, Chandigarh Online published on 8 May, 2019. Abstract Technology is a boon in the modern day business. The revolution in the modern day business is going through the same path as the industrial revolution took place in the country. E-commerce is changing the traditional ways of doing business, which means the concept of brick-and-mortar have changed into click-and-mortar. This is combination of traditional and online establishment which include store, bank and websites. Transactions can be initiated either at the websites or at the store. E-commerce is same as the conventional way of marketing which is buying and selling of goods and services but it include the use of technology while transaction took place between the buyer and seller. There is hardly any sphere of life where technology intervenes but this is not only confined to large business houses but also the small and medium retailers of the country. Despite the fact of being second largest populated country after China, the penetration of ecommerce is low as compared to United States and France but growing at a rapid speed, adding 6 million new entrants every month. The industry Consensus is that growth is at an inflective point. In India, cash on delivery is the most preferred method of payment which is around 75% of e-retail Activities. As due to the rapid change in the E-commerce business the perception of consumer is changing simultaneously. This paper is an attempt to study the degree of change in one aspect affects the other too which is online shopping and consumer perception. Top Keywords Consumer perception, E-Commerce, Internet, Technology. Top |