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3G Technology in India: Critical Success Factors Jee Chandan, Jindal Deepika, Shah Mrinalini | Biographical Note: Chandan Jee is a B.Tech and currently pursuing MBA at IMT, Ghaziabad. He has an experience of almost two years with Fidelity Investments as a software engineer. E-mail: chandan.jee22@gmail.com |
| Deepika Jindal is a B.E. and currently pursing MBA at IMT, Ghaziabad. She has an experience of 2 years with Fidelity Investments as a software engineer. E-mail: Jindal_deepika@yahoo.co.in |
| Dr Mrinalini Shah is presently professor at Institute of Management Technology (IMT), Ghaziabad. She is the co-editor of a book ‘Changing Paradigms in Professional Education’ by Aman Publications, New Delhi, 2006. She has won best research paper award twice for national conference. Dr Shah has been conferred Second international women researcher award by AIMS International in the year 2008. She can be reached at E-mail: shahmrinalini@gmail.com; Mrinalini@imt.edu |
JEL CLASSIFICATION: M15, O3 Abstract Presently, the primary telecommunication technology being used in India is 2G technology. However, with the advent, 3G technology was launched in India in February, 2009. 3G has not shown consistent success in all the previous countries it has been launched. Thus, it would be difficult to conclusively comment on the 3G implementation in India. The paper focuses on both supply and demand side factors of 3G implementation which are likely to impact the performance. The strategy adopted is to study 3G implementation in various countries and draw a comparative sketch followed by a study of the consumer purchasing behavior. Factor analysis is used to identify the most critical factors for success of 3G technology in India. Top Keywords 3G Mobile Technology, India, Spectrum Licensing, Consumer Perception. Top | |
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