TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2017, Volume : 6, Issue : 12
First page : ( 70) Last page : ( 76)
Online ISSN : 2279-0667.

Growth and competitiveness of telecom sector in India: an overview

Panda Mrutyunjay*

*Asst. Professor, Dept. of Business Administration, Dhenkanal (A) College, Dhenkanal, Odisha, India. Email id: jayabbsr@gmail.com

Online published on 9 February, 2018.

Abstract

Indian telecom market is highly volatile due to launch of Reliance Jio from 2015. Both the existing and the current players in this sector are facing very stiff completion from one another like never before in Indian telecom history. The competition among various operators has benefited the customers and the handset manufacturers. On the other hand, the small and medium players in the industry are facing very tough time of survival in the market. The situation that is prevailing in this sector is of mergers, actuations and tie-ups to survive and attract customers. Some of the largest mergers and acquisition that happened in Indian telecom industry till 2017 are Vodafone-Hutchison Essar, Telenor buys Unitech Wireless, Reliance Industries-Infotel, Reliance Communications-Aircel and the proposed merger between Vodafone-Idea. The result of such competition has led to the reduction of tariff rates of voice and data packs are to an extent that it has come to reach of every common man. Another important aspect that came to light is the emergence of low cost smart phone that to 4G enabled which played as a catalyst to fuel the data war among various operators. And now the next big thing that is waiting is the introduction of 5G services. The study highlights the evolution of Indian telecom industry and business strategy of Reliance Jio in a competitive environment. The study based on Secondary data which have been collected through reports of TRAI(Telecom Regulatory Authority of India), Reliance Jio official website, and various research database like Proquest, Emerald and academia. The study concludes that the impending changes in technology and regulatory policy are expected to change the rules of the game for the players in cellular industry and might even change the telecom industry structure in India.

Top

Keywords

Reliance Jio, competition, telecom sector, data war, common man.

Top