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TNNMC Journal of Nursing Education and Administration
Year : 2016, Volume : 4, Issue : 2
First page : ( 8) Last page : ( 14)
Print ISSN : 2322-0295.

Nurse Driven Corporate Social Responsibility-Carving Healthcare Brands

Prof. Dr. Micheal Jothi Clara J.1, Dr. Sekhar Raja2, Mr. Reddy Bhaskar3, Ms. Chandrasekaran Leena4, Mr. Dhayan Abdul R5, Ms. Christiana Famila Jane6, Ms. Prema Annie Mary W7, Ms. Kavitha P8

1Group Director-Nursing, Global Hospitals

2Former Chief Operating Officer, HIC Nurse Manager

3Vice President, Business Development, HIC Nurse Manager

4Chief Nursing Officer, HIC Nurse Manager

5Oncology Nurse Specialist, HIC Nurse Manager

6Clinical Nurse Coordinator-Education and Quality, HIC Nurse Manager

7Former Clinical Nurse Coordinator-Education and Quality, HIC Nurse Manager

8HIC Nurse Manager, Global Health City (GHC)

Online published on 5 January, 2017.

Abstract

Corporate Social Responsibility (CSR) has become a mandate standard and an inbuilt culture of any organisation. Nursing being the largest task force in any HCO contributes directly and indirectly to the organizations ’CSR Activities. The fundamental responsibilities of a nurse are: to promote health, prevent illness, restore health and alleviate suffering. Nursing Directorate at Global Health City (GHC) views nursing beyond care at bedside, conceptualizing CSR as an integral concept of caring to encourage a positive impact on the environment. This article discuses how Nursing Services at GHC embodied CSR CONCEPT: 3-R FRAMEWORK in its core values and Nursing practice.

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Keywords

Corporate Social Responsibility, Nursing, Health promotion, Organization culture.

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