ZENITH International Journal of Business Economics & Management Research
Year : 2013, Volume : 3, Issue : 11
First page : ( 175) Last page : ( 178)
Online ISSN : 2249-8826.

E –commerce revolution in India: A case of flipkart

Mr. Bhadange Sagar P.

Assistant Professor, Dr. D.Y. Patil Institute of Management, Ambi, Pune-18

Online published on 7 April, 2014.

Abstract

Online Marketing is Marketing Practices followed through use of Internet. In this Research paper focus has been given to importance of E-Commerce, E-Commerce practices followed by Flipkart and How Flipkart has revolutionized the Indian E-commerce Market. As of June 2012 India has an internet user base of about 137 million. According to retail consultant Technopak Advisors, India's online market is projected to grow to $70 billion by the year 2020. Another researcher pegged the e-commerce market in the country to grow 50% this year from $1.2 billion in 2012 to $1.8 billion. Flipkart has major role to bring this figures out.As the Indian Customers are techno savvy now a day's still there are some regions where people don't have idea about how internet works. India has to work upon to increase the awareness of Use of Internet, Benefits of it and Online Shopping Experience amongst Customer.

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Keywords

E-Commerce, Techno-savvy, Online Marketing, Online Shopping.

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