Impact of mobile banking on its users and banking Dr. Rao M. Venkata*, Dr. Raju K. Kanaka** *Principal, Rajiv Gandhi Institute of Management & Science, R.S. No. 124, Thimmapuram Village Kakinada, West Godavari **Assistant Professor, Department of Management Studies, Andhra University Campus, Near air Field Land Tadepalligudem, West Godavari Online published on 28 January, 2015. Abstract Mobile banking is useful to operate a number of financial transactions through a mobile device such as a mobile phone or tablet. These financial transactions have been taken place between mobile user and financial intuitions. Mobile banking vary from mobile payments which consider the use of a mobile device to pay for goods or services either at the point of sale or remotely, analogously to the use of a debit or credit card to effect an EFTPOS payment. The data collected from the 120 respondents through the structured questionnaire. The secondary data obtained from the existing literature and review. The study found that the half of the respondents did not know about the technology of NEFT regarding mobile banking. The respondents opined that cell phone technology was useful for the expansion of the banking sector in India and they wanted to start a mobile banking initially in public sector rather than private sector, and they also opined that mobile banking saves the customers and banks utilization time and also useful for the business situations as well as financial situation, and it has a superior customer experience with bi-directional communications etc. Top Keywords Expansion of Banking Sector, Public Sector, Utilization Time, Business Situation. Top |