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ZENITH International Journal of Business Economics & Management Research
Year : 2017, Volume : 7, Issue : 10
First page : ( 36) Last page : ( 41)
Online ISSN : 2249-8826.

Make and sell in India - Opportunities in Indian retail sector

Chandra Roopam

Research Scholar, Department Of Commerce and Business Administration, University Of Allahabad, Allahabad-Uttar Pradesh, India

Online published on 14 December, 2017.

Abstract

Make in India is a campaign to boost manufacturing sector in India. Over the last 20 years Indian manufacturing has by and large grown at the same pace as overall economy. Therefore the number of jobs created in this sector has also remained low over the last twenty years. A comparison of India with its peers highlights the sensitivity of the issue as China, Thailand, Indonesia, Philippines, Malaysia have fared far better during this period.

Key thrust of the programme is on cutting down in delays in manufacturing projects clearance, develop adequate infrastructure and make it easier for companies to do business in India. The aim of this program is to create job opportunities and help people earn well. Thus the faster people are pulled out of poverty and brought into the middle class, the more opportunity will there be for global business. As we have discussed the importance of Make in India, it also becomes imperative to understand the supplementary sectors which shall be assisting the manufacturing sector in creating wealth, job and opportunities. Retail is one such sector which will play a pivotal role as manufacturing is solely a function of consumption. Until and unless what is manufactures is not consumed, revenue won't be generated. India is one of the most sought after retail destination by virtue of its population and demography. In this research paper we have highlighted the importance of retail sector in promoting the Make in India to become a success. FDI policy, Global retail scenario and challenges have been critically analyzed. The study is exploratory in nature and will be helpful to academicians and managers in future.

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Keywords

Manufacturing, FDI in Retail, Employment Opportunities, Consumption.

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