A study on effect of tariff plans in selection of broadband ISP in Gujarat state-An associative analysis Dr. Vanara Manojkumar B. Lecturer in Instrumentation and Control Engineering, Government Polytechnic, Ambawadi, Ahmedabad Online published on 13 February, 2018. Abstract The present study examined the strength of association in respect of tariff plans with the indepent variables such as Age, Education, Occupation, Income, Selection of ISP, Hours spent on the internet, Types of Devices connected with the Internet and No. of Devices connected on the Internet. The associative analysis was conducted through Chi square test to observe the association and assess the goodness of fit to prove omnibus null hypothesis that all groups are not associated with the tariff dimension of the broadband services. Primary data were collected from 362 respondents of subscribers of various broadband ISP from the four major cities such as Ahmedabad, Vadodara, Surat and Rajkot of the Gujarat state, on the various elements of the study by the way of survey method and with the help of the interviewee administered questionnaire. The results suggest that Age, Occupation, Income and Types of Devices connected with the Internet groups are not associated with the tariff plans hence they were found ineffective. Where as the Education, Selection of ISP, Hours spent on the internet and No of Devices connected on the Internet are associated with the tariff plans hence they were found effective. The main purpose of the underlying study is to examine the strength of association of Internet Tariff plans in the Selection of Broadband ISP in Gujarat State. This results helps in the articulating the features of the broadband services. This associative analysis would be more useful in formulating the price based marketing strategy. Top Keywords Broadband Internet, Internet Service Provider, Marketing Strategy, Customer satisfaction. Top |