Slow growth in rooftop solar PV in India and the major obstacles: A study in the state of Odisha Mr Satapathy Amitabh, Dr Jain A K, Dr Barthwal S College of Management & Economic Studies (COMES), University of Petroleum and Energy Studies (UPES), Knowledge Acres, Po. Kandoli, Via Pem Nagar, Dehradun, Uttarakhand, India-24800 Online published on 13 February, 2018. Abstract Using a hypothesis testing approach with survey conducted in the state of Odisha, this paper has found out the major obstacles to the growth of Rooftop solar PV in India. Rooftop solar PV is extremely critical to India‘s ambitious ‘power for all‘ target. Its growth is vital for the sustainability of its economic growth as well. Although growth of sola PV in India is picking up gradually, adoption of rooftop solar PV has not been able to keep pace with the growth. Even if potential of rooftop solar PV is very high in India due to favourable weather condition, its penetration is way behind that of countries like Germany, Japan, USA or China. It is always intriguing to know how and why individuals adopt innovations. Roger‘s theory of adoption has been widely accepted and many researches are done to understand adoption of innovations like electronic equipments or consumer durables. Globally a lot of researches have already been done to find out the reasons behind adoption or rejection of solar PV. Even in India a few researches identified some key obstacles to the growth of rooftop solar PV in India. However very few research is done to identify what the customers think about rooftop solar PV and why they are not adopting it. This paper finds out the exhaustive list of obstacles to the growth of rooftop solar PV globally and finds out the reasons purely attributed to consumers perception in India for its poor growth so far. Top Keywords Adoption, Solar, Hypothesis, Obstacles, Photovoltaic, Rooftop. Top |