ZENITH International Journal of Business Economics & Management Research
Year : 2018, Volume : 8, Issue : 3
First page : ( 139) Last page : ( 147)
Online ISSN : 2249-8826.

A Study on Marketing Strategies and Awareness About Organic Products in Coimbatore

Dr Sumathy M.¹, Rathna G. Anitha²

¹Dean, Professor & Head School of Commerce, Bharathiar University, Coimbatore, Tamilnadu-India

²Phd Research Scholar School of Commerce, Bharathiar University, Coimbatore, Tamilnadu-India

Online published on 2 May, 2018.

Abstract

Good health is very vital in our life. The demand for organic product has been aggregate in India. Organic product is grown under a system of agriculture without the use of chemical fertilizers and pesticides with an environmentally friendly approach. This paper aims to explain the importance of marketing strategies and awareness about organic products. In recent years organic food products are considered healthier than conventional food products. Thus the growth of organic agriculture is seen as a part of emerging marketing trends. Reasons for buying could be grouped as food safety, human health, and environmental impact. The study emphasises on consumer understanding and identifying the organic food products. This study will help organic marketers to review their marketing strategies and researchers to identify gaps for in depth study in future.

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Keywords

Marketing strategies, Organic food products, Awareness, Consumer.

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